RGX

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The RGX Family of Bodysprays
The RGX Family of Bodysprays

RGX is a bodyspray is owned by The Dial Corporation and launched by Right Guard in January 2007.

The product is an attempt by Dial to break in to the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older males.[1][2]

RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life (www.rgxlife.com), followed by television, print, and public relations activities. Television and online banners feature actress Rachel Specter.

[edit] Fragrances

Currently, RGX has four fragrances.

  • Chill
  • Rush
  • Surge
  • Refresh

[edit] References

  1. ^ http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003555840
  2. ^ http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=56665

[edit] External Links

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