Retransmission consent

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Retransmission consent is an option granted to US television stations as part of the law that granted such stations the option to elect must-carry rights. Under retransmission consent, a full-power US television station may elect to negotiate with a cable system operator for carriage of its broadcast programming. A station may propose that the cable operator pay cash to carry the station or ask for any other form of consideration. The cable operator may refuse the broadcaster's proposal and not carry the station or offer a counter-proposal. Broadcast stations have similar rights with respect to DBS television providers like DirecTV and Dish Network.