Wikipedia:Requests for comment/Israelbeach/evidence

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May 4, 2005

Nana news portal

Editors ignoring your press releases? Here’s how to get past them

Good news for PR companies: have your press releases been overlooked by editors or reporters? A new service (for pay, of course) will guarantee that your item appears on major search engines within minutes.

“Leyden Communications Israel” is launching a service that will promote your Business PR releases and official announcements on the internet. The service is intended for commercial bodies, non-profit organizations and government organizations in Israel. Copy will be adjusted to jump your releases to the top of the news categories on internet search engines.

“You can’t write the same business PR press release for printed media and for the internet,” says head of the company, Joel Leyden. “These are completely different media. The internet is based on news searches run by an individual on Google or Yahoo… the end user sitting at the keyboard searches for products and services by typing a few words into an search box on the web. If internet search engines can’t find these keywords, then the party who seeks to broadcast information to the market is rendered invisible.”

translated from Hebrew by Woggly 18:18, 23 April 2006 (UTC)