Reprise Media

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Reprise Media
Type C Corporation
Founded New York, New York (2003)
Headquarters New York, New York
Key people Joshua Stylman, Peter Hershberg, Managing Partners
Industry Internet
Website www.reprisemedia.com

Reprise Media is a U.S.-based corporation, established in 2003, and headquartered in New York, NY. The company is a Search Engine Marketing firm that helps enterprise-level companies manage and optimize their customer acquisition programs through search and other auction-based digital media. Reprise Media was named "2006 Agency of the Year Best Search" by OMMA Magazine and was ranked among the 30 Fastest Growing Private Companies in 2005 and 2006 by Entrepreneur Magazine.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. Searchviews is Reprise Media's blog on the Search Marketing Industry.

Contents

[edit] History

Joshua Stylman and Peter Hershberg co-founded Reprise Media in 2003. Reprise Media developed out of Stylman and Hershberg's experience as members of the management team of Ask Jeeves (now ask.com), a leading internet search engine. Reprise Media’s original team was comprised of industry leaders in online media, including former employees from Modem Media, iTraffic and Avenue A.

[edit] Services

Reprise Media provides search marketing services based on a campaign management strategy that blends Paid Search Marketing, Search Engine Optimization and Paid Inclusion.

[edit] Paid Search Marketing

  • Keyword Discovery : Discovery of keywords that website visitors are using to find products and services online.
  • Creative Development : Creation of highly-targeted pay per click advertising messages.
  • Landing Page Development : Consultation on the design of landing pages to improve relevancy (or Quality Score) of paid search advertisement.
  • Bid Management : Goal-based management of pay per click advertising to meet Return on Investment goals.
  • Reporting & Analysis : Data analysis and improvement recommendations for a search engine marketing campaign.


[edit] Search Engine Optimization

  • Website Design Consultation : Technical review of site architecture, content and layout.
  • Competitor Analysis : Analysis of marketplace and search-specific competition.
  • Keyword Research : Keyword ranking by popularity, competition, and density.
  • Website Content Optimization : Recommendations on meta tags, website copywriting, and URL optimization.
  • Linking : Creation of partnerships with link providers and management of web directory submissions.
  • SEO Reporting : Monthly and quarterly search engine placement and traffic reports.

[edit] Paid Inclusion

[edit] Proprietary Technology

[edit] PROSuite

PROSuite is Reprise Media's campaign management platform that automates the process of Producing, Reporting and Optimizing campaigns for enterprise search marketing. PROSuite can be implemented with any keyword or category-targeted media, bid management or tracking software.

PROSuite manages:

  1. Content Capture : Scan of individual pages within a client's website
  2. Keyword Generation : Keyword extraction from HTML tags, text classification, manual keyword generation, and additional client suggestions.
  3. Keyword Expansion : Expansion of keyword list to include synonyms, superlatives, and qualifiers.
  4. Creative : Dynamic generation of unique advertising text for each keyword, based on pre-defined templates.
  5. Tracking IDs : Dynamic generation of tracking URLs to monitor performance of keywords.
  6. Trafficking : Automatic submission of completed production sheets to search engines via API.
  7. Bid Management : Identification and implementation of pay per click bid management tools.
  8. Website Analytics and Reporting : Review of client web analytics process in relation to current web activity and consumer search behavior.
  9. Client-Facing Extranet : Central website for client communication.

[edit] FeedCast

Launched in 2005, FeedCast is a patent-pending product that helps publishers promote breaking news content through search and other auction-based platforms. Feedcast converts RSS content into a search engine marketing campaign.

FeedCast uses three steps to help publishers promote content:

  • Intelligent Content Extraction : FeedCast analyzes XML or RSS feeds to extract key terms and concepts that are generated into paid search ads based on time-sensitive content.
  • Automatic Content Conversion : FeedCast converts terms and concepts into a series of advertising assets, which are customized to work within the specifications of a search engine or contextual network in the campaign.
  • Pre-Approved Campaign Lauch : Finally, completed campaigns are launched in a condensed timeline due to a built-in editorial rule set and direct trafficking of campaigns to search and contextual programs through APIs.

Reprise Media created FeedCast for major publishing brands, professional bloggers, classified advertising services or any company with frequently updating content. In 2006, Feedcast drove over 20 million readers to top-tier news publishers.

[edit] Online Properties

The Reprise Media network includes the company's website, www.reprisemedia.com, and the company's search news blog, www.searchviews.com.

[edit] Searchviews

SearchViews is the official blog of Reprise Media. The company uses it to share breaking news, insider analysis and opinions with their partners, clients and the search community at large.

Searchviews represents current thinking from a range of perspectives surrounding the Search Engine Marketing industry.

SearchViews was named a “Must Read” blog by B2B Magazine in 2005, and was been a finalist for the Internet Advertising Award for Best Blog in 2006.

[edit] Awards & Recognition

2007

  • January : Reprise Media named Best Search Agency of 2006 by OMMA Magazine

2006

  • November : Forrester WAVE Report Calls Reprise Media "Biggest Breakout Star" in Search Marketing
  • September : Reprise Media named finalists for 2006 OMMA Awards Search Copy Campaign of the Year
  • August : Jupiter Constellation Report Validates Reprise Media's Leadership Position in the Search Marketing Industry
  • June : Reprise Media named #26 in Entrepreneur Magazine’s 2006 Hot 100

2005

  • June : Reprise Media named #30 in Entrepreneur Magazine’s 2005 Hot 100
  • June : Reprise Media Managing Partners Peter Hershberg & Joshua Stylman named finalists for Ernst & Young Entrepreneur of the Year (NY region)

[edit] Clients

Reprise Media clients include: PeoplePC, USA Network, USA Today, Hearst Publications, Princeton Review, Guess and Bluefly.

[edit] Press

[edit] External links

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