Renova (brand)
From Wikipedia, the free encyclopedia
Renova (full name: Renova - Fábrica de Papel do Almonda, SA) is a Portuguese company that produces paper consumption goods (such as tissues and toilet paper). It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region.
It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like France, Belgium, and Spain.
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[edit] Products
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.
[edit] Brand
It became known to a wider public (outside of Portugal) through an advertising campaign (first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it (and sponsored by the company).
[edit] History
- 2005 New logistic center. RENOVA Black sales worldwide. New advertising campaign AmorCausa.
- 2004 RENOVA goes to Benelux. RENOVA's Management Integrated System - Quality, Health & Safety - approved under EMAS, ISO 9001:2000 and OSHAS 18001.
- 2003 Launching of the humid toilet paper. Advertising campaign by François Rousseau in Portugal, Spain and France
- 2002 Advertising campaign with the model Jeremy Boseman. Start-up of Renova’s commercial activity in France. The first rolls of toilet paper Renova Fraîcheur reach the French households.
- 2001 Huge advertising campaign in Spain with the brand’s promotion Renova. Objective: to increase the notoriety of the brand. Means: outdoor, advertising on buses in the main cities, press, Internet.... Constitution of RENOVA FRANCE EURL.
- 2000 The introduction of Erika to the world: the virtual character exclusively created for the relaunch and promotion of the Renova brand FIRST.
- 1999 Renova is the first company of the Iberian Peninsula, within the tissue sector to be certified according to the most demanding environmental standards – the ISO 14001, an achievement which has become part of a wider plan of Renova's integration with Nature itself. New products: Skin Care facial tissues and Cúmplice Antibacteriano kitchen towel.
- 1998 Premium Products. Lindbergh Year. There were a total of five advertisements with the signature of Peter Lindbergh, alongside the presence of the Canadian top-model Rachel Roberts for the face of our campaign. Surprise me! Delight me! Inspire me! Purify me! Relax me! Launch of the Progress range and of Fresh & Clean toilet paper.
- 1997 Renova, an organisation selling unique, exclusive care products. Taking better care of Body, Mind and the Senses. See, feel and touch the difference Renova makes.
- 1995 Modernisation of the organisation. Adoption of horizontal structure. Progress, Skin Care, Active, Cúmplice and Arte de la Table product lines.
- 1993 Launch of Super Duplo.
- 1990 Formation of Renova España SA. Start of a major investment in recycling and "being at one" with Nature, reflecting Renova’s great concern for the environment.
- 1989 Launch of Renova Class.
- 1987 Formation of joint-stock company Renova, SA. Start of Duplex line.
- 1979 Investment in second major manufacturing infrastructure.
- 1970 Launch of Reglex line.
- 1961 Move towards the sale of tissue products for household and sanitary use. Launch of paper handkerchiefs and napkins.
- 1958 First roll of Renova Super toilet paper.
- 1952 Sale of 1000 tonnes of paper per year.
- 1950 Purchase of high-voltage power line; company’s independent power source provided by spring water.
- 1943 New group of shareholders acquire former shareholder’s stakes. New owners, new enterprise.
- 1939 Formation of private company limited by shares "Fábrica de Papel do Almonda, Lda.". Sale of 300 tonnes of paper per year.
- 1818 David Ardisson chose the Renova brand to serve as the watermark for the first sheet of paper manufactured on the banks of the Almonda river, Torres Novas.
