Reaction Records
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Reaction Records was a British independent record label run by music executive Robert Stigwood in 1966 and 1967. Although Reaction released only three albums, one EP and 18 singles in its brief existence, its roster included two of the most popular British bands of the time, The Who and Cream. The label's first single, The Who's "Substitute", was released several times with different B-sides due to the band's legal dispute with their former producer, Shel Talmy. Robert Stigwood later operated the RSO label in the 1970s and 80s.
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