Rapture TV

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Rapture TV
Rapture TV Logo
Launched 1997
Owned by Rapture Television PLC
Audience share 0.5% weekly reach (w/e 05/11/06, [1])
Website www.rapturetv.net
Availability
Satellite
Sky Digital No EPG listing (manual tuning required)

Rapture TV is a free-to-air satellite television station operated from the United Kingdom, founded in 1997. Focusing mostly on dance music and extreme sports, it is notable for the amount of times it has "failed" financially only to be relaunched.

[edit] History

The channel was initially launched by the United Business Media group as a cable television channel in 1997. Due to common UBM ownership, the channel shared facilities with and was broadcast from the Anglia Television studios in Norwich. The channel was later carried free-to-air on the analogue transponder of FilmFour on Astra 1A at weekends, and eventually used this transponder full time, until closing its analogue service on December 12, 1999. Very shortly prior to this, on October 27, 1999, the channel had moved to digital broadcasting via Sky Digital, where it launched as a general entertainment channel on EPG #187.

A notable feature of the station during this time was its "Mouse Cam" [2], broadcast as a time filler when the station was off-air. This featured some mice in a Habitrail-like setup, with shots changing between cameras. The station also featured one of the first SMS-based request shows during this era. A launch to ITV Digital was planned at this time, but never came to completion. [3]

The channel had never been profitable, and its average audiences were in the region of 100,000. UBM placed the channel on the market in 2001, was unable to find a buyer, and closed on October 31, 2001, with the loss of 46 jobs and debts estimated at £22 million, notably playing "Rapture" by iio as its final track over pictures of the station staff. During this time, it had refocused almost entirely on dance music, and was moved to EPG #458 in the music section.

In April 2002 the channels assets were bought by Edinburgh based independent production company Power TV, who had previously produced some shows for the channel. A temporary relaunch occurred - to EPG #232 - in June 2002, and lasted until August of the same year, when problems caused it to close again.

It was again relaunched in May 2003, on EPG #265. Recurring financial issues, aggravated by the technical failure of a premium-rate SMS service on the channel which would have brought in funding, and various other problems, left the channel in a precarious state. By April 2004 it was running on an almost autopilot, having moved (again) to EPG #205, with a somewhat randomised playlist of a few videos, reruns of old club nights over night, and extreme sports in the day.

In July 2004, the channel ran out of money terminally, a potential purchase by Video Interactive Television fell through and the channel ceased to broadcast and was removed from the Sky EPG. Plans for its relaunch were kept active, however. Its named holding company, Rapture TV (Scotland), which was incorporated in 2002, was wound up in 2005.

The story of Rapture TV has been a defining one for the birth of digital satellite. With the increase in capacity, and lower cost base, a whole host of such channels were launched, with most languishing at unpopular EPG locations, or even outside the EPG. Although the satellite TV became "cheaper" to enter, many operators rushed onto the scene without a viable business plan that would make money. Unlike other such channels, Rapture TV has refused to disappear.

[edit] 2005 Relaunch

The channel relaunched on Sky Digital broadcasting from Eurobird 1 on 14 November 2005, after some time awaiting an EPG number from Sky - a period of time which was deemed excessive enough to warrant a complaint to Ofcom by the channel.

The re-launched Rapture TV shows clubbing and extreme sports, programming that the channel is well known for, as well as new programmes from genres such as comedy and drama. In addition, programmes focusing on computer games and technology, including Cybernet (previously seen on ITV1) and G@mers, an in-house production have been added to the lineup. The channel also broadcasts feature films. Dance music content, which made up much of the channels output on previous editions, has been retained, with the addition of Underground, a hardcore dance show presented by Jon Doe of CLSM.

The channel launched a broadband simulcast in March 2006, and claims to be the first UK based entertainment channel to launch such a service.

In September 2006, Rapture lodged a complaint with OFCOM against BskyB, claiming "BSkyB is charging excessively high fees for the supply of a EPG service on the UK's only DSat platform". This was furthered on the 23rd of February 2007 with Rapture submitting further evidence to OFCOM in regards to what they felt was "Bullying" on the part of BSkyB . The complaint was furthered just under a week before Virgin Media removed BSkyB's Basic channels from their service after an unsuccessful round of negotiations in regards to the worth of the channels.

On 19th March 2007, BSkyB decided to remove Rapture TV from their EPG. Rapture TV was available on the BSkyB platform on channel 193. It now has to be tuned in manually.

To receive Rapture TV on a Sky Digibox, follow these instructions:

1) Press Services on your Sky remote.

2) Press 4 for System Setup, then 4 for Add Channels.

3) Enter the details below: Frequency:

11.344 (use number buttons) Polarization:

H (use left/right buttons)

Symbol Rate: No need to change

FEC: No need to change

4) Scroll down to Find Channels and press Select.

5) After a couple of seconds a list of channels should appear. Highlight "Rapture TV" and press the Yellow button to store it, then press Select twice.

Rapture will now be stored - when you want to watch it, press Services, go to Other Channels and choose Rapture TV.

[edit] External links