Quality Street (confection)

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Nestlé Quality Street

Quality Street is a popular selection box of individual sweets manufactured in Halifax, in the United Kingdom by Nestlé.

1 History
2 Contents
3 External links
4 See also

[edit] History

Quality Street was launched in 1936 by Halifax confectioner Mackintosh's, the name being inspired by a play of the same name by J. M. Barrie. 'The Major' and 'Miss', two figures inspired by the play's principal characters, appeared on all Quality Street boxes and tins until 2000. 'Major' and 'Miss' were originally modelled by Iris and Tony Coles, from Chingford, Essex (now Greater London), children of commercial artist Sydney Coles who created the brand's image.

The brand was acquired by Nestlé when they bought Rowntree's in 1988;indeed, the brand was one of the reasons for this takeover.

In recent years, individual larger versions of the more popular chocolates have been manufactured and sold separately, as an extension to the brand. In particular the Milk Chocolate Hazelnut has been marketed individually as The Big Purple One, due to its traditional purple wrapper.

Quality Street are often associated with the Christmas period in Britain and in Canada, and are bought as gifts throughout the season. It is said to have been the favourite chocolate of former Iraqi president Saddam Hussein [1] [2] and Iowa governor Tom Harkin.

[edit] Contents

The sweets within the box have changed and evolved over the years. There are currently 15 flavours of the indiviually wrapped sweets, all of which are either chocolate or toffee based, as follows: