Pull-quote

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In journalism and elsewhere, a pull-quote or liftout quote is a quote or excerpt from an article that is placed in a larger typeface on the same page, serving to lead readers into an article and to highlight a key topic. Some publications choose not to align the pull-quote with the columns on a page; in that case, it cuts into two or more columns to reduce the linearity of a page. Placement of a pull-quote on a page is usually defined in a publication's own manual of style.

More recently, pull-quotes have been finding a place in various world wide web articles and discourses to help keep the attention of Internet readers.

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