Psychonomics
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Psychonomics describes an approach to psychology that aims at discovering the laws (Greek: 'nomos') that govern the workings of the mind (Greek: 'psyche'). The field is directly related to experimental psychology. The word is used most prominently by the Psychonomic Society, a society of experimental psychologists in the United States.
The German market research and consulting company psychonomics AG also makes use of this term to emphasize their services' connection between psychology and economics. psychonomics AG is based in Cologne and supervises offices in Vienna, Austria.
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