PSA Peugeot Citroën
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| PSA Peugeot Citroën | |
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| Type | Public |
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| Founded | 1976 |
| Headquarters |  Paris and Sochaux-Montbéliard |
| Key people | Jean-Martin Folz (CEO) Christian Streiff (future CEO) |
| Industry | Auto and Truck Manufacturers |
| Products | Cars, Motorcycles, Trucks, etc. |
| Revenue |  €56,267 million (2005) |
| Website | www.peugeot.com |
PSA Peugeot Citroën (PSA) is a French automobile and motorcycle manufacturer; these are sold under the Peugeot and Citroën marques.
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[edit] History
In 1974 Peugeot SA acquired a 38.2% share of Citroën. In 1976 they increased their stake of the now bankrupt company to 89.95%, thus creating the PSA Group (where PSA is short for Peugeot Société Anonyme, later to be changed to PSA Peugeot Citroën). Since Citroën had two successful new designs in the market at this time (the GS and CX) and Peugeot was typically prudent in its own finances, the PSA venture was a financial success from 1976 to 1979. In 1979, PSA purchased the ageing assets of Chrysler Europe for USD $1 billion, leading to losses for the consortium from 1980 to 1985.[1] During this period, PSA lost its traditional competitive footing in the executive car market and has never recovered.
[edit] The company
The two brands retained their separate sales and marketing structures, but have benefited from a common technology, development and assembling assets.
PSA is actively committed to develop its market presence and sales in many fast growing developing countries and regions of the world. This led to huge investments and partnerships in South America, Iran (Iran Khodro) and China (Dongfeng Peugeot-Citroën Automobile).
Since 1997, PSA's CEO has been Jean-Martin Folz. He has announced his departure effective January 2007 and will be replaced by Christian Streiff.
[edit] The Ryton-on-Dunsmore factory
The factory (also known as the Ryton Plant) is wedged between the A45 (on the northeast) and the A423 (on the southwest), on the south-eastern outskirts of Coventry, in Warwickshire, England. The southeast of the grounds of the factory borders upon Ryton-on-Dunsmore.
The factory was originally constructed to build aircraft engines for World War II. After the war it became the headquarters of the Rootes Group, but when Rootes entered financial difficulties in the 1960's the plant was taken over by Chrysler, an American car manufacturer . Chrysler itself entered financial difficulties and sold the plant for a symbolic $1.00 to Peugeot in 1978; although, PSA Peugeot Citroën acquired all its debt in the process.
In January 1986, the first Peugeot was made at Ryton – the 309 and the 405 followed two years later. The 309's successor, the 306, was made at Ryton from 1993 to 2001. The 206 has been made there since 1998, and the 206 SW has been made at Ryton since 2002. The plant has only made vehicles from the 206 range since 2001, in both RHD and LHD configurations and currently is the sole production facility of RHD Peugeot 206s (excluding the CC). Despite this most Peugeot 206s are produced in France.
The factory is small in relation to other car plants with a work force of around 2,500 people; the plant's weekly output is equivalent to that produced in a day at some of Peugeot's larger French factories. Because of its size, the facility has to make the most of the available space and machinery is located overhead; it is exceptionally compact.
On April 18, 2006 Jean-Martin Folz, the chief executive of Peugeot Citroën, visited the plant and announced its closure. PSA had previously said that labour costs per unit are higher at Ryton than in mainland Europe. Beginning July 2006 production was slowed by moving from two shifts per day to one. It was originally planned that production would cease in mid 2007, but in October 2006 the closure of the factory was brought forward, because many of the workers had already left. PSA Peugeot Citroën produced their last car at the plant on 2006-12-12. The closure of the plant is expected to be complete in January 2007 with the loss of about 2,300 jobs.[2] The 206 will continue to be made in Slovakia.
[edit] Collaborations
PSA holds a collaboration agreement with Fiat known as Sevel (Société Européenne de Véhicules Légers SpA, owned 50% by Fiat, 25% by Automobiles Peugeot and 25% by Automobiles Citroën). As a result of this, two factories have been built assembling three ranges of vehicles, Sevel Nord and Sevel Sur.
There is a more recent agreement with Toyota Motor Corporation for the development and manufacturing of a series of city cars in a new factory in the Czech Republic. The resulting company is called TPCA (Toyota Peugeot Citroën Automobile) and it currently manufactures the Citroën C1, Peugeot 107 and Toyota Aygo.
There is also a new agreement with PSA and BMW; the new Prince engines designed by this joint venture will replace current PSA's TU engine family.
In 2005, PSA Peugeot Citroën formed an alliance with Mitsubishi Motors. Under the deal, PSA Peugeot Citroën will import the Citroën C-Crosser and Peugeot 4007 for sale in Europe. Those two models are based on the Mitsubishi Outlander, and will be assembled at Mitsubishi's plant in Okazaki, Japan. Engine choices will include PSA Peugeot Citroën's diesel engines and Mitsubishi's petrol engines.
PSA also supplies Ford with a 1.6l Diesel engine used in the Ford Focus and the Volvo S40.
[edit] Other interests
PSA also owns the logistics company Gefco and in the United Kingdom operates the aftermarket parts company Motaquip.
[edit] See also
- Sevel Van
- Dongfeng Peugeot-Citroën Automobile
- Vigo, in Galicia has PSA biggest factory in the world
[edit] External links
[edit] Notes
- ^ Development of the Simca 180 cars. Rootes-Chrysler.co.uk. Retrieved on June 11, 2006.
- ^ "Final car rolls off Ryton's line", BBC, 2006-12-12.
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