Project Phoenix (BBC)

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It may contain information of a tentative nature and the content may change dramatically as the event approaches and more information becomes available.

Project Phoenix is the codename designated for the BBC's plans to launch an international news-based magazine. The project will be BBC Magazines' largest-ever investment and will be destined for a new release date in 2007.[1] The original 2006 release date was pushed back. The magazine will be tied closely with the BBC's flagship current affairs programme, Newsnight.[2] On June 6, BBC Magazines' Sales Director Ashley Munday moved into a new development role in preparation for the launching of the magazine.[3] Peter Phippen, BBC Magazines' Managing Director has planned on the release of a news-based magazine since mid-1990s.

PATA will be corresponding with BBC World for Project Phoenix on a subproject, Travel Profiles, to promote Asian-Pacific travel.[4] Other promotions will be done by CNN International and National Geographic, and in print titles such as TIME, Fortune, and Newsweek.[5] Australia, Canada, Taipei, Hong Kong, India, Macau, Malaysia and Singapore are to be the biggest contributors to the project.[6]

[edit] References

  1. ^ BBC plans weekly magazine link to flagship news programmes. Press Gazette Ltd.. Retrieved on January 15, 2007.
  2. ^ Digital overload. Guardian News and Media Ltd.. Retrieved on January 15, 2007.
  3. ^ BBC Magazines looks at news magazine. Media Week. Retrieved on January 15, 2007.
  4. ^ PATA Launches Destination Profiles on BBC World. Pacific Asia Travel Association. Retrieved on January 15, 2007.
  5. ^ Consumers to receive a more balanced coverage of Asia Pacific travel issues. Hsyndicate. Retrieved on January 15, 2007.
  6. ^ BBC World Asia Pacific Guides Air Today. Pacific Asia Travel Association. Retrieved on January 15, 2007.

[edit] External links