Proenza Schouler
From Wikipedia, the free encyclopedia
Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.[1]
Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections.[1] The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.[1]
Proenza Schouler designs are typically sporty and youthful, with occasional mod elements.[1] Their shapes are often minimal and sleek, and they prefer dark neutral colors.[1] Representative pieces include "[t]ailored coats in lush menswear pattern prints, thin pencil skirts, [and] color-blocked chiffon evening gowns cinched with satin belts."[1] Their critically acclaimed designs won them the CFDA's Perry Ellis Award for new talent in 2003,[1] and celebrity fans include Demi Moore,[2] Scarlett Johansson[2], and Maggie Gyllenhaal, who wore Proenza Schouler to the 2007 Academy Awards.[3]
For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's GO International line.[4] Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, Bergdorf Goodman, and New York boutiques Jeffrey and Linda Dresner.
[edit] References
- ^ a b c d e f g Proenza Schouler. New York Magazine. Retrieved on Mar. 11, 2007.
- ^ a b Shopping Alert: Proenza Schouler for Target. People.com (Feb. 5, 2007). Retrieved on Mar. 11, 2007.
- ^ Oscar Night Red Carpet Gallery. Oscar.com (Feb. 25, 2007). Retrieved on Mar. 11, 2007.
- ^ Target Announces Proenza Schouler as the Fifth Designer Collection for GO International (press release) (Jan. 10, 2007). Retrieved on Mar. 11, 2007.
