Preparing People to Lead Extraordinary Lives
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Preparing People to Lead Extraordinary Lives — along with Chicago's Jesuit University — is the official marketing slogan of Loyola University Chicago in Chicago, Illinois. The school is one of twenty-eight members of the Association of Jesuit Colleges and Universities. The slogan supplements the school's motto Ad Majorem Dei Gloriam which in Latin means "To the greater glory of God."
Defined as Loyola's Promise in 2004 as part of a larger rebranding plan of the school, the slogan harkens the traditional educational and philosophical values of Jesuit education, the Society of Jesus and its founder, Saint Ignatius of Loyola. Michael J. Garanzini, S.J., President of Loyola University of Chicago noted of the new slogan, "We must renew our commitment to the university's Catholic Jesuit mission and identity; understand what makes Loyola a special place to study and work; and be aware of what people think and feel about Loyola."
Each word in the slogan has significant meaning, as defined by Loyola University Chicago:
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[edit] Preparing
"Commitment to excellence: Applying well-learned lessons and skills to achieve new ideas, better solutions and vital answers Faith in God and the religious experience: Promoting well-formed and strongly held beliefs in one's faith tradition to deepen others' relationships with God."
"Service that promotes justice: Using learning and leadership in openhanded and generous ways to ensure freedom of inquiry, the pursuit of truth and care for others."
"Values-based leadership: Ensuring a consistent focus on personal integrity, ethical behavior in business and in all professions, and the appropriate balance between justice and fairness."
"Global awareness: Demonstrating an understanding that the world's people and societies are interrelated and interdependent."
[edit] People
"First, our students whom we serve as our primary mission."
"Also means one another. As a Jesuit Catholic institution, we also must be committed to assisting all faculty, staff and administrators-and to reach out to our alumni, donors and friends-to enable all persons touched by Loyola to lead extraordinary lives within the university community-and beyond."
[edit] To Lead
"As part of the Loyola community and its rich Jesuit Catholic tradition, we are inspired to make the world a better place. To do so, this means that each individual must step forward as part of one's family, community, profession-and into society and the world around us-to actively answer the calling to be of service to others."
[edit] Extraordinary Lives
"In today's society, it may be easy to define "extraordinary lives" as those in the glare of cameras and media hype. But this definition would ignore more important stories of extraordinary lives happening around us."
