Prasoon Joshi
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Prasoon Joshi, born 16 September 1971 at Almora in Uttaranchal, India, is the regional Creative Director for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them Fanaa, Rang De Basanti, Black and Hum Tum, and has also created many advertisements; because of which he has earned the title of "the ad guru of India". He is also an alumnus of Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India.
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[edit] Career
He has been as the lyricist in the following Bollywood films:[1]
- Fanaa (2006)
- Rang De Basanti (2006)
- Black (2005)
- Rok Sako To Rok Lo (2004)
- Phir Milenge (2004)
- Hum Tum (2004)
- Aankhen (2002)
- Lajja (2001)
He has created the advertisements for the following products:[2]
- Coca Cola
- Chlormint
- Asian paints
- Cadbury
- NDTV India
- Pulse Polio Program
- Vacao Scooty
- Close up
- Ponds
[edit] Awards
- He has won the Golden Lion at the Cannes Film Festival.
- He has won the 2002 ABBY Awards for the Best Copywriter and the Best Ad Campaign
- He has won more then 200 advertising awards.
- He has received the Screen award for best lyrics from the film Hum Tum for the song Sason ko Sason.
[edit] References
He has received filmfare best lyricst award 2006 for the song "Chand sifarish" from the film Faana