Postponent

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Postponent is derived from the same root as postpone and is usually used in a legal sense to state rules regarding the delay of a particular event or activity. Postponent is also a business strategy that maximizes possible benefit and minimizes risk by delaying further investment into a product or service until the last possible moment. An example of this strategy is Dell Computers' build-to-order online store. Postponent is mentioned in Thomas Friedman's book, The World is Flat.

[edit] References:

Friedman, Thomas (2006). The World is Flat. Farrar, Straus, Giroux, 593. DOI:x. ISBN 0-374-29279-5. 

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