Pontiac Executive

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Pontiac Executive

Manufacturer	General Motors
Production	1967-1970
Predecessor	Pontiac Star Chief
Successor	Pontiac Bonneville
Class	Full-size
Body style	2-door hardtop 4-door hardtop 4-door sedan 4-door station wagon
Platform	B-body
Engine	400 in³ V8 428 in³ V8 455 in³ V8
Transmission	3-speed manual 4-speed manual 3-speed TH-400 automatic
Similar	Mercury Monterey

The Pontiac Executive was an automobile model produced by the Pontiac Motor Division of General Motors from 1967 to 1970.

The Executive name replaced Pontiac's long running mid-range Star Chief, beginning in the 1966 model year when all Pontiacs in this range were named Star Chief Executive for this one year only, before the model simply became the Executive in 1967.

Executives featured more deluxe trim, more standard amenities and a longer wheelbase and overall length than the lower-priced Catalina models, but were not quite as luxurious as the top-line Bonneville, whose wheelbase and other dimensions the Executive shared.

Mechanically, the Executive was virtually identical to the Catalina, sharing similar standard and optional V8 engines starting with the base 400 in³ V8 with two-barrel carburetor rated at 265 hp, and ending with a 390 hp 428 in³ HO V8 through 1969 and a larger 455 in³ V8 rated at 370 hp in 1970. The standard transmission each year was a three-speed manual with column shift, with a floor-mounted four-speed with Hurst shifter optional in 1967 and 1968. However, 98 percent of Executives were equipped with the three-speed Turbo Hydra-Matic automatic during the model's four year run.

Executives were available as a four-door pillared sedan, two-door hardtop coupe, four-door hardtop sedan, and Safari station wagons in two and three-seat versions. The Executive Safari wagons differed from the Catalina and Bonneville Safari wagons by featuring simulated wood paneling. No Executive convertibles were offered.

Total output of the Executive was:

1967: 35,491 units
1968: 32,597 units
1969: 25,845 units
1970: 21,936 units

After declining in sales for four consecutive model years, the Executive name was discontinued and was replaced in 1971 model lineup by the newly-midlined Bonneville.

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