Po Bronson

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Po Bronson (b. in 1964) is an American journalist and author who lives in San Francisco.

Born in Seattle, Washington, as Philip Bronson, he has gone by the nickname "Po" since he was 14 months old. After attending Lakeside School in Seattle, Bronson graduated from Stanford University and briefly worked as an assistant-bond-salesman in San Francisco. He abandoned finance to pursue writing, publishing short stories and eventually a comedic novel based upon his bond trading experiences. This first novel, Bombadiers (1995), was an international best seller.

Bronson went on to write articles for the New York Times Magazine and others, but perhaps became best known for his work in Wired magazine and other technology-related publications.

Then, during the rise of the internet/high tech in the late 1990's, Bronson became a leading chronicler of Silicon Valley in its heyday, writing two more best sellers. The first, The First $20 Million Are Always the Hardest, was a novel sending up technology start-ups. The second, The Nudist on the Late Shift, was a nonfiction portrayal of those who had followed the modern day gold rush to Silicon Valley.

A film loosely based on the first novel, entitled The First 20 Million, was released in 2002. It cost almost $20 million to make but was shelved, arriving too late for anyone to care anymore. The movie was released only in two theaters and then sent to DVD. The script was written by Jon Favreau.

With the collapse of the internet bubble in 2000, and after creating The $treet, a short-lived television drama for Fox again drawing upon his bond trading days, Bronson began searching for a new direction for his career. Realizing he was not alone in this quest, he began to focus on others in similar quandaries.

Bronson spent the next two years working on a new nonfiction book, What Should I Do With My Life? which profiles about 50 people, exploring how each had confronted the question. The hardcover release of the book was on the New York Times #1 bestseller. It remained on the bestseller list for 22 weeks, and a dozen more in paperback.

Bronson's follow-up to What Should I Do With My Life? is Why Do I Love These People? For that book, Bronson spent three years researching and interviewing over 700 families. The book tells the stories of about 20 people who have had extraordinary experiences with their families.

Partly as a result of the extensive sociological research Bronson did for these two books, he became a columnist for Time.com. His columns frequently draw on his research data to challenge arguments that American society is on a moral decline. For example, he argues against the idea that the institution of marriage has disintegrated from an ideal past filled with stable nuclear families. He also argues that most young adults who live with their parents are not slackers, but are working, attending school, and volunteering full time.