Pinkberry
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Pinkberry is a chain of frozen yogurt stores primarily located in Los Angeles, California. The company was founded in January of 2005 by Hyekyung "Shelly" Hwang. There are currently eleven Pinkberry locations in the Los Angeles area and three in New York City with plans for further expansion. The tart, frozen yogurt has a groupie like following who refer to it as "Crackberry" [1]. The company acknowledges its cult-like following by maintaining a "groupie corner" on its website.[2] The company's success has led to complaints of congestion and littering near its stores and the launching of several imitators [3].
[edit] References
- Netburn, Deborah. "The Taste That Launched 1,000 Parking Tickets", Los Angeles Times, 2006-08-04. Retrieved on January 25, 2007.
- Steinhauer, Jennifer. "Heated Competition, Steaming Neighbors. This Is Frozen Yogurt?", New York Times, 2007-02-21. Retrieved on March 29, 2007.
