Pimp That Snack

From Wikipedia, the free encyclopedia

Pimp That Snack is a website which received media attention during April 2006. The website features guides on creating giant versions of everyday snacks. Articles are submitted by members of the public and a voting system allows people to rate each pimp from 1 to 100.

Initially known as 'Pimp My Snack', the site changed name during May 2006 following contact from Viacom legal representatives, who claimed that the name of the website was an infringement on trademarks relating to their Pimp My Ride television program.

The website creator Pete Wilcock, from Cheadle Hulme in Manchester, has been interviewed on national radio, newspapers, and popular magazines such as Zoo, Nuts, and Loaded.

On 2nd August 2006, the Channel 4 food programme The F-Word did a segment on the website. Food critic Giles Coren "pimped" a giant Jaffa cake. With an audience of 6 million people in the UK, this was a substantial plug for the website and the resulting traffic has caused some difficulty keeping the site online.

More recently the website has been featured on Annie Mac's BBC Radio 1 programme, as well as BBC 2's Ready Steady Cook programme on the 3rd November 2006. The site most recently featured on Channel 4's Homemade programme on the 17th February 2007, where the site creator pimps a giant Party Ring for the show.

The website is also a strong supporter of charities, particularly the Live Life Then Give Life organ donation awareness campaign website and regularly runs initiatives to help raise awareness and money for good causes.

[edit] Sources

• "Pimp My Snack", SFGate, May 5 2006.
• "Pimp my snack", New Statesman, May 1 2006.
• "Pimp my biscuit", Metro, April 26 2006.
• PimpMySnack: homemade, gigantic versions of snack food. BoingBoing (April 21 2006).
• "Extreme food on PimpMySnack.com", News.com, April 18 2006.

[edit] External link

• Pimp That Snack