Pif gadget

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“Pif” redirects here. For other uses, see PIF.

Pif gadget was a monthly (initially weekly) comics magazine for the youth, created in February 1969. Its audience peaked in the early 1970s.

[edit] History

Created as an outlet of the French Communist Party, it was initially entitled Le Jeune Patriote, published 1944-1945, which was succeeded by Vaillant, Le Jeune Patriote in 1945.^[1] The title was moderated in 1946 to read simply Vaillant, with the tag, "le journal le plus captivant" (The Most Captivating Magazine). For the April issue of 1965, the title was changed to Vaillant, le journal de Pif, in honour of the prominently featured Pif le chien, a dog character created by José Cabrero Arnal. Until 1969, Vaillant had, like all its competitors, printed "to be continued"-stories, but the magazine in this incarnation ended with issue number 1238 on February 23, 1969.^[2]

Pif gadget started again with issue number 1, released on February 24, 1949, but retained the old number relative to Vaillant.^[2] The magazine was called Pif et son gadget surprise for a few months in the beginning. The name gadget was a reference to objects offered with each issues, including the very popular Pifises (brine shrimp in stasis, which readers could raise as minuscule pets).

Pif gadget gathered interest through its determination to publish only "complete stories" (i.e.: unserialized). Its featured comics included:

Rahan
Doc Justice
Hugo Pratt's Corto Maltese
Marcel Gotlib's Gai Luron
Nikita Mandryka's Les Aventures potagères du Concombre masqué
Raymond Poïvet and Roger Lecureux's Les Pionniers de l'Espérance
Le Grêlé 7/13, Nasdine Hodja, Arthur le fantôme justicier, Les Rigolus et les Tristus, Corinne et Jeannot, Dicentim le petit Franc etc.

Pif gadget's record print was 1 million issues on April 6, 1970, matched by another in September 1971. It was, and still is, the record for a European comic strip. The paper also benefitted from being able to reach the Newly industrialized countries, and was one of the select few Western magazines to be allowed circulation behind the Iron Curtain (due to its left-wing credentials). It went into rapid decline (decreasing in content and starting the publishing of comics which were serialized more often than not), one linked to the weakness of the Soviet Union; its last major feature was during the bicentennial of the French Revolution in 1989. The original version was last printed in 1993, the paper being revived in 2004.

[edit] References

Richard Médioni, Pif gadget : la véritable histoire des origines à 1973, édition Vaillant collector, 2003.
La mémoire de Vaillant et Pif BDoubliées (French)

Footnotes