PickUp 101

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Notable members of the
seduction community
Neil Strauss (Style)
David DeAngelo
Juggler
Mystery
Ross Jeffries
Lance Mason
Zan

PickUp 101 is a San Francisco-based company that claims to train men to become more attractive to women. The company sells workshops, coaching services, and multimedia products that are designed to demonstrate and model attractive traits that the company considers women to respond to. PickUp 101 was founded in 2004 by Lance Mason at "Project San Francisco", an apartment where some men in the seduction community in San Francisco live and meet. [1].

Pickup 101 was mentioned in Neil Strauss's book The Game: Penetrating the Secret Society of Pickup Artists. According to USA Today[2], PickUp 101 "emphasizes the so-called natural game, or the ability to use innate characteristics (a piercing intellect, a comedian's timing) to attract the opposite sex." The article also says that PickUp 101 focuses on body language and playfulness in order to attract women. For a profile in San Francisco Magazine[3], the reporter tried out some of the teachings of PickUp 101 and describes "having an epiphany: I can talk to anyone." According to XPress magazine, conversational skills like banter and story-telling are major part of the company's teachings.[4]

PickUp 101's Art of Attraction weekend workshop was profiled on CNBC's On the Money in a segment called "Dating Help For Dorks". The show followed students through the classroom exercises and out into the streets and bars to show students interacting with each other, with instructors, and with women.

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[edit] References

  1. ^ Neil Strauss (2005) The Game: Penetrating the Secret Society of Pickup Artists. New York, NY: HarperCollins. ISBN 0-06-055473-8
  2. ^ Cava, M. R. (2006). Pickup artists point the way. USA Today. Retrieved September 26, 2006.
  3. ^ Yogis, J. (2006). What does it take to get a date in this town?. San Francisco Magazine. Retrieved September 26, 2006.
  4. ^ Curtin, Kristin. "Master pick-up artists teach the secrets of "The Game"", Xpress Online, 2005-10-26. Retrieved on 2007-02-04.