Piccadilly (supermarket chain)

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Piccadilly (Пикадили) is a Bulgarian supermarket chain based in Varna. Founded as a 51% foreign-owned company in 1994, it opened its first supermarket in Varna in 1994 and became 100% Bulgarian-owned in 2003. Piccadilly is known for completely dominating the market in Varna to an extent to be even preventing large international chains such as Billa to open their stores in the city.

As of 2006, the company operates five supermarkets in Varna and two in Sofia (one in City Center Sofia and one in Mall of Sofia). A loyalty program, Piccadilly Club, was started in 2003.