Peter Moore (Microsoft)

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Peter Moore (Born 1955 in Liverpool, England) is the head of Microsoft's Interactive Entertainment Business division, which includes the Xbox and Xbox 360 game consoles.

Moore holds a bachelor’s degree from Keele University, England, and a master’s degree from California State University, Long Beach.

After working for Patrick USA, the U.S. subsidiary of the popular French company, and then Reebok, Peter Moore rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving Moore was president and COO of SEGA of America.

Microsoft hired Moore in 2003 to join the Xbox project and has helped the Xbox 360 become another contender in the next generation wars.

Peter Moore is also famous for having tattoos of Halo 2, Grand Theft Auto IV and Shenmue II that he used when announcing the respective games. All three tattoos are very real, as shown in the GearLive Interview.

Moore also conceived the term "Wii60" when he reportedly endorsed the Nintendo Wii as an alternative over the Sony PS3. [1] Claiming that for the price of one $600 PS3, the consumer can buy both the Xbox 360 and the Wii at the same time.

He also won the 2007, Coolest videogame "suit" award (Both staff and fan vote) in Gamesmaster magazine.