Pet project
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A pet project is a task undertaken out of personal interest instead of necessity. Lexiconically, a "pet" is a privileged, pampered, or spoiled person, or an animal kept for pleasure instead of its usefulness. A pet project, then, is a project, cause, hobby, craft, etc. that a person becomes involved with out of personal interest (or obsession) instead of its pure utility. A pet project is not necessarily a trivial or unimportant task, but one in which a person is emotionally invested. A pet project is adopted from want not need.
Pet project ribbon is a cynical term used to describe a colored piece of cloth, typically folded into a loop (similar to the lower-case Greek alpha), intended to draw attention to a particular cause.[citation needed] The cynicism may imply that the ribbons are worn as a fashion statement instead of real concern.