Persada Johor

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Persada Johor International Convention Centre is the principal meetings, incentives, conventions and exhibitions (MICE) venue in Johor, positioned to create a market and to cater to the demand for such services in the south of Peninsular Malaysia.

Persada Johor thus enables the hosting of Domestic, Regional and International Meetings, Incentives, Conventions and Exhibitions. Offering a variety of value-added facilities and services which include The Puteri Pacific Johor Bahru hotel located adjacent to it, Persada Johor adds a new dimension to Johor’s dynamic pace of economic development, showcasing to its visitors what Malaysia can offer as a destination.

The Persada Johor is also strategically positioned to complement Singapore by allowing users and exhibitors, clients and visitors access to the best that both Malaysia and Singapore can offer in one location. The Puteri Pacific Johor Bahru will be the accommodation support to the convention center offering international-class hospitality blended with the renown-friendly Malaysian characteristics in service, to set it apart.

Persada Johor, a member of the Johor Corporation Group, is managed by The Puteri Pacific’s team of professionals, driven by commitment to provide a product that can be relied upon for quality, safety and integrity. At the same time, Persada Johor serves as a barometer of Johor’s pulsating business, social and cultural life, one that mirrors and reflects the transformation taking place in a society that is fast integrating itself into the global mainstream.

The official website can be accessed via http://www.persadajohor.com

Contents 1 Design Concept 1.1 The New Jewel at the Southern Gateway to Malaysia 1.2 Progressive Architecture 2 History and Facts 2.1 The History of Persada 2.2 The Meaning of Persada 3 How to get there & Location Map 3.1 Traveling to Johor by air 3.2 Traveling to Johor by sea 3.3 Travelling To Johor By Rail 3.4 Travelling To Johor By Road 4 Parking Facilities 5 Accommodation

[edit] Design Concept

[edit] The New Jewel at the Southern Gateway to Malaysia

The architectural concept for the Persada Johor International Convention Centre draws its inspiration from historical elements of Johor and incorporates modern features so as to exude a sense of strength and integrity without compromising on functionality. It is designed to fill the critical need for an international standard Exhibition and Convention Centre in Johor and to advance Johor's progress into the 21st century.

Appropriately, the word "Persada" is a Malay word denoting a place that has layers or steps for a member of the royalty to sit on to conduct official matters; or a stage where a contest is conducted; or a garden for pleasure or for rest.

Persada Johor takes this concept to the next level by providing today's discerning event organisers and international clientele with a modern day venue packed with the latest technological advancements and a contemporary sophistication.

[edit] Progressive Architecture

The architecture of the Persada Johor International Convention Centre is a clear acknowledgement of Johor's rich cultural heritage. The exterior is embellished with "Khat" Islamic writings, while its unique roof is shaped after the state ruler's official hat, a symbol of creativity, practicality and nobility.

The Convention Centre complex sits on a 2.43 ha (6 acres) site with a built-up area of 1.69 ha (4.2 acres) and 29 function rooms totalling 8,296 sq. metres (89,292 sq.ft.) There is also provision for a total of 9 retail shops and food & beverage outlets. The remaining land area features a multi-level parking complex accommodating 1,600 car-park spaces and 80 bus bays.

The complex comprises two main levels and two intermediate floors. The upper level houses the Convention Hall while the lower level is designated for the Exhibition Centre. The complex also accommodates a mini Royal Military Museum, the first of its kind in Malaysia, which will showcase the proud history of the Royal Johor Military Force.

[edit] History and Facts

[edit] The History of Persada

The Persada Johor International Convention Centre’s design concepts was adopted to reflect historical elements of Johor as well as modern features with dominant qualities such as strength, integrity and functionality.

Developed and owned by Johor Corporation, The Persada Johor International Convention Centre is situated in the very heart of Johor Bahru, the capital of Johor.

The site on which it stands was the former Johor Military force camp, and it was also the site of early remnants of Johor Bahru city.

[edit] The Meaning of Persada

“Persada” is a word derived from the Malay language which means a place that has layers or steps for a member of the royalty to sit and conduct official matters; a stage where a contest is conducted; a garden for pleasure or to rest.

The centre will be hosting various trade and consumer shows, meeting, banquets, weddings and other special events.

[edit] How to get there & Location Map

[edit] Traveling to Johor by air

Regular flights from Johor Bahru's Senai International Airport connects the state capital with the country’s major cities such as Kuala Lumpur, Kuching, Kuala Terengganu, Kuantan and Kuching.

- You can fly direct to Sultan Ismail Airport (Senai International
  Airport), located approximately   30 minutes from the capital city 
  of Johor Bahru.
- Alternatively, Changi Airport in Singapore is located approximately
  40 minutes from Johor Bahru.
- Speedy airport limousine services and regular airport coach services 
  into Johor Bahru city centre and Singapore are available, with fares 
  controlled by the Government.

[edit] Traveling to Johor by sea

Sea-borne travellers have a choice of arriving at several key entry points:

- From Indonesia - Johor Bahru International Ferry Terminal.
- From Singapore - Pasir Gudang.
- From Singapore - Kukup.

[edit] Travelling To Johor By Rail

Scheduled rail services to the north and into Singapore are provided by Keretapi Tanah Melayu Bhd. The railway station is located in the heart of Johor Bahru city centre.

[edit] Travelling To Johor By Road

Travellers by road can choose from seven main entry points:

- Johor Causeway to/from Singapore.
- 2nd Link to/from Singapore (Gelang Patah-Tuas district).
- Pasir Gudang (Johor Bahru district).
- North-South Expressway (linking Singapore, Malaysia & Thailand).
- Federal Trunk Road (Route 1).
- East Coast Peninsular Trunk Road (Route 3).
- West Coast Peninsular Trunk Road (Route 5).

[edit] Parking Facilities

Persada Johor International Conventions Centre will be well-facilitated with ample parking in its multi-storey built-up car park. A total space of 1600 will be readied to accommodate the cars of conference delegates.

[edit] Accommodation

Located adjacent to the Persada Johor and conveniently accessible via a bridge-link is The Puteri Pacific Johor Bahru, the largest hotel in the south with 500 rooms, suites and full-service apartments, with its signature Executive Floor rooms which is tailored especially to business travelers and convention guests – private floors with its own lounge with the advantage of privileged check-in service.

All rooms are equipped with state of the art amenities and facilities such as IDD telephone with bathroom extension, a well-stocked mini-bar, complimentary coffee and tea making facilities, in-room electronic safe, TV with CNN coverage and in-house movie channel, individually-controlled air-conditioning, radio, hair dryer and gazetted non-smoking and non-alcohol floors for the more particular.

Conference delegates will be pleased with the leisure and recreational facilities made readily available to them at The Puteri Pacific Hotel. The Pacific Fitness Club provides a fitness center with a well-equipped gymnasium, sauna, steam room and Jacuzzi, outdoor swimming pool, tennis and squash courts. There is also a yoga/dance studio to while away the hours. Or for rejuvenation of the body and mind, visit the Edes Spa, a lavish Swiss wellness spa on the 4th floor.

v • d • e Iskandar Development Region (South Johor Economic Region)
IDR zones	Johor Bahru • Skudai • Bandar Nusajaya • Tanjung Kupang • Pasir Gudang • Permas Jaya • Senai • Kulai • Bandar Dato' Onn • Bandar Sri Alam • Tampoi • Gelang Patah • Ulu Tiram • Tanjung Langsat • Masai • Plentong • Kong Kong
IDR Major Landmarks	Persada Johor • Johor-Singapore Causeway • Southern Integrated Gateway • Nusajaya • Malaysia-Singapore Second Link • Johor Port • Port of Tanjung Pelepas • Johor Technopark • Senai International Airport • Tanjung Piai
IDR Infrastructure	Pasir Gudang Highway • Second Link Expressway • North-South Expressway Southern Route • JB Monorail • Senai-Desaru Expressway • JB Eastern Dispersal Link • Skudai Highway • Tebrau Highway
IDR Educational	Universiti Teknologi Malaysia (UTM)