Perceived performance
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Perceived performance, in computer engineering, refers to how quickly a software feature appears to perform its task. The concept applies mainly to user acceptance aspects.
The amount of time an application takes to start up, or a file to download, is not changed by showing a startup screen (see Splash screen) or a file progress dialog box. However, it satisfies some human needs: it appears faster to the user as well as providing a visual cue to let them know the system is handling their request.