Penguin biscuit

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Penguin biscuits are milk chocolate-covered biscuit bars filled with chocolate cream produced by United Biscuits manufacturing division, McVitie's. The Tim Tam produced by Arnott's in Australia was based on the Penguin,[1] and much debate ensues over which is the superior biscuit.[2][3] They were first produced in 1932. Each wrapper has a joke or "funny fact" printed on it and imaginative, often humorous designs featuring penguins that often pastiche famous works of art.

Penguins have been the subject of a court case between Asda and United Biscuits who accused Asda of passing off their own brand Puffin biscuits as part of the Penguin brand. The court found in favour of United Biscuits regarding passing off, but found that Asda had not infringed the Penguin trademark.[4] United Biscuits itself has been criticised for continuing to use trans fatty acids in the cream filling of Penguins.[5]

Penguin's slogan of "P-p-p-pick up a Penguin!" with its signature stuttering effect has often been imitated in the media.

[edit] Spin-off brands

In 2003, McVitie's produced several "sub-brands" or variations of the Penguin biscuit, Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign.[6]

[edit] Notes

  1. ^ Kirsty Needham (2003-04-18). Branding rivals will never take the biscuit, says Mr Tim Tam. Retrieved on 10 October 2006.
  2. ^ Tim Tam vs Penguin (2003-01-12). Retrieved on 11 October 2006.
  3. ^ Mike Adamson (2005-08-26). Cricket -The Ashes 2005 - Fourth Test, second day - Over-by-over: afternoon session. Guardian Unlimited. Retrieved on 11 October 2006.
  4. ^ Karen Fong (1997-05-01). The problem with look-a-likes: Penguin v. Puffin. Rouse & Co. International. Retrieved on 05 October 2006.
  5. ^ United biscuits. tfX::the campaign against trans fats in food. Retrieved on 05 October 2006.
  6. ^ McVities 'chukks' £5m behind Penguin brand, Food & Drink Europe, 3 June 2003. Retrieved 6 October 2006.

[edit] External links

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