Payola
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Payola, in the American music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio, in which the song is presented as being part of the normal day's broadcast. Under US law, 47 U.S.C. § 317, a radio station can play a specific song in exchange for money, but this must be disclosed on the air as being sponsored airtime, and that play of the song should not be counted as a "regular airplay".
Some radio stations report spins of the newest and most popular songs to industry publications. The number of times the songs are played can influence other stations around the country to play or pass on a particular song. On influential stations (and particularly on television) payola can become so commonplace that it becomes difficult for artists to get their records/videos played without offering some sort of payment or inducement.
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[edit] History
Alan Freed—a disc jockey and early supporter of rock and roll—saw his career and reputation greatly harmed by a payola scandal. Another early disc jockey who was nearly derailed by the payola scandal was Dick Clark, but he avoided trouble by selling his stake in a record company and cooperating with authorities.
The term gets its name as a take-off of the names of some early record-playing machines, such as Victrola. The practice was criticized in the chorus of the Dead Kennedys song "Pull My Strings," a parody of the song "My Sharona" ("My Payola") sung to a crowd of music industry leaders during a music award ceremony.
The They Might Be Giants song "Hey, Mr. DJ, I Thought You Said We Had A Deal" is another song about the practice. It is narrated from the point of view of a naïve and inexperienced music artist who has been coerced by a disc jockey into paying for airplay -- the disc jockey then disappears and does not deliver on his promise.
[edit] Third-party Loophole
Currently a different form of payola is used by the record industry through the loophole of being able to pay a third party or independent record promoters ("indies"; not to be confused with independent record labels), who will then go and "promote" those songs to radio stations. Offering the radio stations "promotion payments", the independents get the songs that their clients, record companies, want on the playlists of radio stations around the country.
Because of this, a very large majority of DJs are cut out of the song-picking decisions and are instead told what to play and when (for the most part) by music directors (aka: "Program Directors, "PD's") and/or "higher ups"(General Managers, or Owners of the Station) at their radio stations.
This new type of payola sidesteps current FCC regulations requiring that, if a song is paid for by the record company, the radio station must state that it was paid for. Using independent intermediaries allows the record company to avoid directly paying the radio station, thus the radio station need not report it as a paid promotion.
Former New York State Attorney General Eliot Spitzer prosecuted payola-related crimes in his jurisdiction. His office settled out of court with Sony BMG Music Entertainment in July 2005, Warner Music Group in November 2005 and Universal Music Group in May 2006. The three conglomerates agreed to pay $10, $5 and $12 million respectively for distribution by Rockefeller Philanthropy Advisors to New York State non-profit organizations that will fund music education and appreciation programs throughout the state. EMI remains under investigation. [1] [2]
[edit] "Pay to play" for live music
While payola involves payments for the playing of recorded music, the related practice of "pay[ing]to play" involves payments by bands to promoters or club owners to play live at a live venue, club, or auditorium. Most often a band does this to get increased exposure to a large audience.
In rock and metal music, some clubs and bars ask some bands to pay to perform.Metal-rock drummer Richie Rivera states that the best clubs to play "...are usually pay-to-play (or what the clubs affectionately call 'pre-selling tickets'". Rivera says that while his band has done "pay to play" to perform at venues, in the future, the band will "...only do it for a support slot for a national act." [1] .
In the US, there are "pay-to-play" "Battle of the Bands" contests where bands pay to perform on stage [2]. Billboard Magazine's Oct. 21, 2006 article "Pay to Get Played" described how a "third-party booking agency in New Jersey" called Audible Spectrum Records was "charging bands up to $350 per show, promising services and opportunities that were never delivered." When the band Incubus was first formed, they played a "pay to play" gig in Hollywood at the Roxy.
Jazz trumpeter Marvin Stamm has described a similar "pay to play" issue in New York city jazz clubs. Stamm says that if a jazz "...artist or group is new or unknown, some clubs - even the larger clubs - will ask that the artist or group’s record company guarantee that the club will break even. If there is no record company to back the artist, then he will probably have to guarantee this himself." If there is a poor turnout at the club, the jazz band leader may have to pay hundreds of dollars to the club[3].
[edit] References
- Peneny, D. K. (January 31, 2005). "Payola." The History of Rock n' Roll.
- Cartwright, Robin (August 31, 2004). "What's the story on the radio payola scandal of the 1950s?." The Straight Dope.
- McCarthy, Jamie (June 5, 2001). "Payola: Another Brick in the Wall." Slashdot Features.
- Boehlert, Eric (March 14, 2001). "Pay for play." Salon.
- Dannen, Fredric (1991). Hit Men: Power Brokers & Fast Money Inside the Music Business. New York: Random House. ISBN 0-679-73061-3.
- Payola and Music Industry Economics "[3]"
[edit] External links
- "Joint statement on current issues in radio" on May 2004 by radio industry associations.
[edit] References
- ^ http://209.85.165.104/search?q=cache:Y9T0F7QzkcIJ:www.getreadytorock.com/rising_stars/madison_paige.htm+pay+to+play+at+club+band&hl=en&ct=clnk&cd=44
- ^ http://209.85.165.104/search?q=cache:cQP2QFbqyUQJ:www.wig-out.com/+pay+to+play+at+club+band&hl=en&ct=clnk&cd=20
- ^ http://72.14.209.104/search?q=cache:k2FlwUCwzKIJ:www.fyicomminc.com/gaianews/speech57.htm+pay+to+play+at+club+band&hl=en&ct=clnk&cd=56
