Pavilions

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Safeway Inc.'s "life icon" was introduced as part of its brand-repositioning in 2005
Safeway Inc.'s "life icon" was introduced as part of its brand-repositioning in 2005

Pavilions is an upscale supermarket division of Safeway Inc. Although similar to Vons stores, Pavilions markets feature a larger selection of organic food, wine, and other speciality foods.

The stores also tend to be larger than the typical Vons store. The chain consists of 32 stores exclusively in Southern California.

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