Parle-G
From Wikipedia, the free encyclopedia
Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand name in India and is considered the largest selling brand of biscuits in the world. For decades, it was instantly recognised by its iconic white and yellow wax paper wrapper with the baby face on it. Many competitors have tried to sell their lower quality products by copying the packaging, trying to sell their biscuits as Parel-G, Parle-Jee etc.
Parle-G is also one of the most widely recognised brand names in India. Everyone from every single corner of India, from any age, rich or poor is familiar with the brand. Parle-G is comended for its knack to reach the remotest of places in the huge landscape of the country of its origin. It also holds remarkable trust among its buyers for quality and taste.
Due to this authority over generations of India consumers, it can be noted that Parle did little advertising for its flagship brand. It was though that Parle-G sells itself, without any publicity inputs, which was true until the late eighties when many multinational brands entered the market. Since 1989, Parle-G has seen significant marketing and an introduction of new flavours. Parle-G also sponsored the first superhero series to hit Indian television, Shaktimaan.
