Panache Magazine
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Panache Magazine is a U.S. quarterly magazine. Started in 2003, Panache is designed for the luxury market and an affluent readership. On its website the magazine claims a print circulation of 50,000 and a readership of 250,000, with one million user sessions per year for the website.
Self-described in its mission statement as the "authority on upscale living and shopping, online and in print," Panache attempts to reach the most affluent men and women in the United States. The magazine claims that its readership's average home value is $3.7 million, with an average household income of $1.1 million. The readership is also listed as 57% female and 85% college-educated, with an average age of 55.
Besides residential distribution, the print edition of the magazine is also delivered to various commercial locations including airline VIP lounges, private airports, yacht clubs, foreign embassies and consulates, spas and beauty salons, boutiques, restaurants, art and antique galleries, doctors' offices, and hotels in the U.S. and overseas. The magazine covers a variety of topics including real estate, home and garden, automobiles, private jets and yachts, style and fashion, watches, jewelry and gifts, travel and leisure, art and antiques, sports, health and beauty, entertaining, food and wine, wealth management, and the performing arts.
Panache Magazine recently started a new venture, Panache Privée, a service that enables wealthy readers to book luxury items such as private villas, yachts and jets, including destinations such as the Caribbean, Latin America, Europe and others.
