Pacific Garden Mall

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The Umbrella Man on Pacific Garden Mall
The Umbrella Man on Pacific Garden Mall

The Pacific Garden Mall is a shopping area on Pacific Avenue in downtown Santa Cruz, California, and arguably the city's cultural center with several book stores and independent movie theaters. The atmosphere is generally peaceful and relaxed; people play music and sing. On weekends, at the fork of Pacific Avenue and Front Street, near Jamba Juice cafe and the Town Clock, representatives of local Brazilian and Portuguese-speaking population have dance contests.

During the Loma Prieta earthquake in 1989, several buildings along Pacific Avenue were destroyed, including the Cooper House; a few remaining undeveloped lots are now covered with weeds and murals.