Our Pride is Showing
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After the less-than-successful "Proud as a Peacock" slogan from 1979 to 1981, NBC president Fred Silverman was ousted and replaced by Brandon Tartikoff . The "Our Pride Is Showing" slogan for the 1981-1982 season was a rather ironic one, since it had few hits to help bring it forward from the past year. During this season, several new NBC programs debuted:
- The Smurfs
- Gimme a Break!
- Fame
- Search for Tomorrow (moved from CBS)
- Father Murphy
- Love, Sidney
- Late Night with David Letterman
Also, this season resulted in a third season of The Facts of Life (which actually seemed to being outdoing its parent series Diff'rent Strokes). It was also the final season of B.J. and the Bear.
Just as other NBC campaigns would do, this had localized versions, examples being WRC in Washington, DC and KGW in Portland, Oregon (customized as "Channel 4, Our Pride is Showing" and "Channel 8, Our Pride is Showing", respectively).
Eventually, the next NBC slogan, We're NBC, Just Watch Us Now, was created and helped NBC along the road to recovery.
Just as "Proud as a Peacock" was parodied, so was "Our Pride Is Showing." It was parodied on Saturday Night Live as "Our Age Is Showing."
| Preceded by Proud as a Peacock |
Our Pride is Showing 1981-1982 |
Succeeded by We're NBC, Just Watch Us Now |
