Oskar Pfungst
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Oskar Pfungst was a German psychologist. After formal investigation in 1907, Pfungst demonstrated that the horse Clever Hans was not actually performing intellectual tasks, but was watching the reaction of his human observers. Pfungst discovered this artifact in the research methodology, wherein the horse was responding directly to involuntary clues in the body language of the human trainer, who had the faculties to solve each problem. The trainer was entirely unaware that he was providing such cues. In honour of Pfungst's study, the anomalous artifact has since been referred to as the Clever Hans effect and has continued to be important knowledge in the observer effect and later studues in animal cognition.