Oscar Mayer
From Wikipedia, the free encyclopedia
Oscar Mayer is an American meat and cold cut production company, now owned by Kraft Foods a division of the Altria Group, known for its hot dogs, bologna, bacon and Lunchables products.
Bavarian immigrant Oscar Ferdinand Mayer (March 29, 1859-March 11, 1955) began working at a meat market in Detroit, Michigan, and later in Chicago, Illinois. In 1883 in Chicago, Oscar Mayer leased the Kolling Meat Market along with his brother, Gottfried Mayer. The two sold bratwurst, liverwurst and weißwurst and were popular in the predominantly German neighborhood of Chicago around the market.
As the meat market's popularity grew, it expanded its storefront and sponsored local events including the Chicago World's Fair of 1893. By 1900 the company had 43 employees and Chicago-wide delivery service. In 1904 Oscar Mayer began branding its meats to capitalize on their popularity, beginning an industry-wide trend. In 1906 Oscar Mayer became one of the first companies to voluntarily submit to the newly-created Food Safety Inspection Service (part of the United States Department of Agriculture) for testing the purity of their products.
One well-known advertising jingle:
- My bologna has a first name, it's O-S-C-A-R
- My bologna has a second name, it's M-A-Y-E-R
- Oh, I love to eat it every day, and if you ask me why, I'll say,
- "'Cause Oscar Mayer has a way with B-O-L-O-G-N-A."
This jingle was sung by Andy Lambros in the early 1970s in a famous commercial.
Another, written in 1963 by Richard D. Trentlage:
- Oh, I wish I were an Oscar Mayer wiener
- That is what I truly wish to be
- 'Cause if I were an Oscar Mayer wiener
- Everyone would be in love with me.
Oscar Mayer is also famous for their Wienermobile, which has toured the United States for over 70 years. The first Wienermobile was created in 1936, and six have been built.
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