Talk:Online advertising

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[edit] Input requested: related document being developed

Hi, I'm trying to get feedback on an "interactive marketing primer" that I'm developing as posts at my blog (econometra com). If anyone watching this page feels like going there and leaving some feedback, it'd be much appreciated. My idea is to assemble the posts into a document after collecting corrections / clarifications / comments, then link to it from here. Hopefully this is consistent with Wikipedia norms (?). Anyway, thanks in advance for any and all help. --Adam Marsh 02:09, 22 January 2006 (UTC)

[edit] Major Changes

In my last edit I greatly expanded this article, though I do not think I brought it up to acceptable standards. The introduction needs work. Also, I am not sure what to do with all the jargon terms. They are certainly relevant, but not very helpful in a long list of acronyms. Perhaps we can add a business section and explain these terms. Whatever is uncommon or not easily explained can then be listed. The idea is to avoid long lists and replace them with content. Alternatively, this business section could be a whole new article. I haven't gone through the terms to see how big such a section could be. Comments and revisions are greatly appreciated! Vector4F 01:58, 17 July 2005 (UTC)

I did some editing, to put the jargon to the side (under "See also"). I think people can follow the links to get a definition. I hope further revisions of the article continue to focus on general issues, such as what types of advertising are done, problems, differing models of payment, privacy issues, etc... As opposed to jargon, which only means something to those who already know it. Somebody wanting a definition for eCPM, would probably just go to that article directly, and wouldn't benefit from an eleboration here. --rob 22:44, 19 July 2005 (UTC)

[edit] Naming an "Advertising Network" seems like a Wikipedia sanction

Naming Google AdSense in this article seems like Wikipedia is giving its official sanction to it. Instead of writing:

One example is Google's AdSense, which displays text-only ads that correspond to the keywords of an Internet search.

We could write:

Many advertising networks display text-only ads that correspond to the keywords of an Internet search.

Sound good?

-- Charles Iliya Krempeaux 10:36, 15 September 2005 (UTC)

[edit] Doesn't seem Neutral

This article no longer seems very neutral. Especially when the first section in it is "Problems with Ads". This should be fixed.

--Charles Iliya Krempeaux 02:39, 30 January 2006 (UTC)

I made some edits in light of your comment. Tell me what you think. --Vector4F 03:14, 30 January 2006 (UTC)
Vector4F: Thanks for the edit. It's better.

Although I think the article needs to say some things that are considered good about online advertising. (To help balance things.) Perhaps how online advertising is used to financially support websites, online magazines, etc etc.

--Charles Iliya Krempeaux 09:45, 30 January 2006 (UTC)

[edit] FYI: History of Online Advertising

Just an FYI. I'm planning on writting up a History of Online Advertising section for this article.

If anyone knows of any material to contribute, post it here to the talk page.

--Charles Iliya Krempeaux 00:43, 31 January 2006 (UTC)