One way link
From Wikipedia, the free encyclopedia
One way link is a term used among webmasters for link building methods. It is a Hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction.
It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. Similar to 'one way links', there is a three way link building technique in Search engine optimization (SEO).
There are many theories on text link building and one way links verse reciprocal links. Google is the company that has made this concept very popular with their PageRank technology. This term is mostly used in the business field of search engine optimization, Internet marketing and online advertising.
[edit] See also
- Affiliate marketing
- Internet marketing
- Landing Pages
- Organization of Search Engine Optimization Professionals
- SEO contest
- Search Marketing Association - North America
- Search Engine Marketing Professional Organization
- Search engine marketing
- Spamdexing
- Web syndication
