One deal a day

From Wikipedia, the free encyclopedia

You have new messages (last change).

Contents

[edit] Overview and history

One deal a day is a web-based business model in which a single type of product is offered for sale for a period of 24 hours. Usually, the items are offered at discounted prices, selling until the 24 hour period is up or the stock is exhausted.[1] Certain sites sell items uniquely by this method. Other established retailers, such as Amazon.com and Buy.com feature a "deal a day" item in addition to more conventional sales methods.

The concept originated with the launching of Woot.com in July 2004. By late 2006, it had exploded, with more than 100 deal-a-day sites in existence.[2] The products sold primarily include geek toys, such as USB powered gadgets or computer peripherals. Goods sold may also be in the form of coupons redeemable at other sites.

[edit] Online forums

An aspect of the 'one deal a day' concept that differentiates it from other business models is the use of forums. In general forums are uncensored, even of posts that would negatively impact products being sold or the reputation of the seller. This permits forums to act as unpaid salesmen who explain the features of a product to potential customers. Customers also benefit as they can make more informed choices. The seller benefits from this as customers that would be disappointed with a product, and might seek to return it or require tech support, simply do not buy it. Posters are even encouraged to post comical posts making the forums an entertainment destination.

[edit] Variations on the theme

  • Longer time frames, such as a week.[3]
  • Progressively decreasing prices.[1]
  • Guessing the contents of the day's box.[4]
  • Choosing between two different deals.[5]
  • Locating deals on auction sites such as eBay[6]

Two of the more established sites are Woot, founded in July of 2004, and Midnightbox, founded in May of 2005.

[edit] References

  1. ^ a b One Deal a Day Sites (English) (HTML). Retrieved on 2007-03-12.
  2. ^ Which sites do we choose to track? (English) (HTML). Retrieved on 2007-03-12.
  3. ^ Woot FAQ (English) (HTML). Retrieved on 2007-03-18.
  4. ^ About Us (English) (HTML). Retrieved on 2007-03-12.
  5. ^ Deal Squared Q & A (English) (HTML). Retrieved on 2007-03-23.
  6. ^ Auction Deal of the Day (English) (HTML). Retrieved on 2007-03-22.
Retrieved from "http://en.wikipedia.org../../../o/n/e/One_deal_a_day.html"