One Village One Product movement

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The One village one product movement (一村一品運動 Isson Ippin Undō?) is a program for regional development. It began in Ōita Prefecture, Japan, in 1979 when the then-governor Morihiko Hiramatsu (born 1924) advocated the program. Implementation started in 1980. Communities selectively produce goods with high added value. Among them are shiitake, kabosu, greenhouse mikan, beef, aji, and barley shōchū. Over 300 products have been selected.

Prime Minister Thaksin Shinawatra of Thailand initiated a similar program, One Tambon One Product.

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