Nurofen

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Nurofen is the brand name of a range of pain-relief medication made by Boots Healthcare, recently acquired by UK drug company Reckitt Benckiser.

There are eleven variants of Nurofen which all contain the analgesic ibuprofen, which was developed by the research arm of Boots, as the active ingredient. Some variants contain other active ingredients, for example Nurofen Cold & Flu contains the non-sedating decongestant pseudoephedrine.

Although they have the same clinical effect, Boots sells a pack of 16 Nurofen for £1.59, or 9.9p per tablet^[1] versus a pack of 48 ibuprofen ("Cuprofen") for £2.49, or 5.2p per tablet^[2], making the branded version almost twice as expensive for the same effect.