Nudie Jeans
From Wikipedia, the free encyclopedia
Nudie Jeans is a Swedish clothing brand and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee Europe and Swedish Jeans designer JC. As of 2003, the company had 12 employees, a revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of their revenue was generated outside of Sweden[1]. These figures are likely to have increased massively during the past 3 years (during 2004 alone their net income increased by 70%[2]).
Nudie Jeans are most famous for their denim jeans, often with a vintage look, but they also have belts, underwear and t-shirts in their production line. In 2003, 70% of their sales were jeans sales[3]. The brand is, alongside with Acne Jeans, WESC and J. Lindeberg one of the most successful among Sweden's new clothing companies, both in Sweden and internationally, and can be found in more than 20 countries[4].
Steve Box has just bought a pair for £100
