NPD Group

From Wikipedia, the free encyclopedia

You have new messages (last change).

The NPD Group, Inc., once short for "National Purchase Diary," is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, modeling and analytics, and custom research.[2] Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless.[3]

The NPD Group is headquarted in Port Washington, NY with offices across the United States, Japan, the United Kingdom, Canada, and across the European Union.[4]

The company's Chief Executive officer is Tod Johnson.[5]

[edit] References

  1. ^ The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market research industry. For the year 2006, NPD ranked 14th according to this report.
  2. ^ NPD.com, company website, scanned 2007-03-26
  3. ^ NPD.com, company website, scanned 2007-03-26
  4. ^ NPD.com, company website, scanned 2007-03-26
  5. ^ NPD.com, company website, scanned 2007-03-26

[edit] External links

This marketing-related article is a stub. You can help by expanding it.
Retrieved from "http://en.wikipedia.org../../../n/p/d/NPD_Group_babc.html"