Norton Villiers Triumph
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Norton Villiers Triumph were a British motorcycle manufacturer, formed by the British Government to continue the UK motorcycling industry. Like most Government interventions into British industry, the company eventaully failed.
In 1973, the British government's attempt to rescue the motorcycle industry forced a merger of the BSA (including their subsidiary Triumph ) and Norton-Villiers, in return for funds to remain in business. The resultant company was called Norton Villiers Triumph (NVT).
NVT was liquidated in 1978 but rotary engined motorcycles appeared under the Norton name for the next 15 years with insufficient sales, until the Norton name as we know it withered away, as had BSA, Sunbeam, James, Frances-Barnett, AJS, and Matchless. All were companies absorbed by other companies on the way to Norton-Villiers-Triumph.
Even though Norton Villiers Triumph is no more, motorcycles bearing the Triumph name are still being made.
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