Norman Norell

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Norman Norell (born Norman David Levinson in April 20, 1900 in Noblesville, Indiana - died in New York, October 25, 1972) was an American fashion designer, known for his elegant suits and tailored silouhettes.

The son of a haberdasher, from early childhood Norell had an ambition to become an artist. After spending a short period at military school during World War I, he attended Parsons School of Design in New York and later studied fashion design at the Pratt Institute.

In 1922, he joined the New York studio of Paramount Pictures where he designed clothes for Gloria Swanson and other stars of silent movies. He then worked as a costume designer on Broadway, making the costumes for the Ziegfeld Follies and the Cotton Club, as well as for the Brooks Costume Company and for wholesale dress manufacturer Charles Armour. In 1928, he was hired by Hattie Carnegie and remained with her until 1941.

In 1943 Norell won a Coty Fashion Award and began teaching at the Parsons School of Design, where he was previously a student. Shortly afterwards Anthony Traina invited him to form the fashion company Traina-Norrell, with Traina looking after the business side and Norell the fashion side. By 1944, Norell had launched chemise dresses, evening dresses, fur coats, sequined evening sheaths, fur slacks and empire-line dresses.

Today, he is considered by many in the world of fashion to be one of the foremost fashion designers in US history, on a par with the legendary French couturiers.

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