Noli Eala

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Noli Eala

Atty. Jose Emmanuel "Noli" Eala is the 6th and current commissioner of the Philippine Basketball Association. Before he became the commissioner of the league, he became a play-by-play commentator of Viva-Vintage Sports, which broadcasts the PBA Games, from the early 1990s until 2002. He was elected as commissioner of the league in 2003 after his predecessor, Emilio "Jun" Bernardino, retired from his post.

1 Early life
2 Play-by-play commentator
3 PBA commissioner
4 Criticisms
5 Trivia
6 See also
7 Related links

[edit] Early life

Eala studied high school at La Salle Green Hills before studying at Ateneo de Manila University, when he took a degree on Law. He also played a part as team manager for the Blue Eagles.

[edit] Play-by-play commentator

In his collegiate years, Eala used to call on the Man on the Ball radio show of the late Romi Kintanar. This later helped land him a job as commentator for PBA games on radio before joining Vintage Sports, later renamed as Viva-Vintage Sports on its TV panel. Later on, Eala became one of the most popular commentators in the league with his famous lines such as Susmaryosep (a well known Filipino expression) and Nobody does it better, which drew raves and rants from fans.

Eala had Andy Jao, Quinito Henson and Tommy Manotoc as color commentators during his years. However, in 2002, he was named as the sixth commissioner of the PBA. It also marked Viva-Vintage's last season as PBA TV coveror. He, alongside Manotoc, called Viva-Vintage's last PBA coverage during Game four of the All-Filipino Finals series between Coca-Cola and Alaska.

Even with his current role as commissioner, Eala had brief appearances on the mic. He was one of the commentators during the 2005 Southeast Asian Games, calling mostly Badminton and Boxing matches. He also called a June 2005 Ateneo-La Salle Reunion Game for Studio 23. He is also became one of the commentators for the MVP Cup 2 Badminton tournament.

[edit] PBA commissioner

Eala won the commissionership job in 2002 after a series of interviews by the PBA Board of Governors. He beat former Shell head coach and BCAP chair Chito Narvasa and Pilipinas Shell executive Rey Gamboa for the post.

[edit] Disappointing first season

Eala began his stint as commissioner in 2003, replacing Jun Bernardino as commissioner. Eala's first season was frustrating as the league was involved in several controversies. Early in the season, Talk N' Text's Asi Taulava and San Miguel's Dorian Pena were found to have tested positive of taking illegal substances by the Games and Amusements Board. This suspend both players for two games by the league. After this, Eala imposed a new drug testing policy on all PBA players. It led to massive discovery of less than 10 players testing positive, which drew several criticisms from fans and media alike.

Attendance woes also affected the league during the said season. While the All-Filipino Conference had a decent number of attendance, the special Invitational tournament and the import-laiden Reinforced Conference drew disappointing numbers at the gate. One of Eala's plans to revive the league is by holding a tournament with foreign teams matching against PBA squads. This led to the Invitational tournament, in which four foreign squads were invited to join. However, Yonsei University, Novi Sad, Magnolia Jilin Tigers combined to win only a single game in the tournament, that drew another criticism on the league. While the Reinforced Conference had a decent success, the best-of-seven finals series between sister teams Coca Cola and San Miguel had a disappointing attendance during the full seven game series.

[edit] New format

Before the end of the 2003 season, Eala proposed a new format to the PBA Board of Governors for a new format. While Eala's plan was to have a one conference season for the league, instead of the usual three conference format, the Board decided to have two conferences in a season. The board also approved Eala's plan to move the league calendar from February to December to October to July, which took effect in 2004. One of the reason's for the move is for the PBA to take an active part in the formation of the national team in future international competitions. As part of the preparation for the new format, the league held a transitional conference known as the Fiesta Conference, which was held from February 22, 2004 until July 7, which was won by crowd-favorite Barangay Ginebra Kings, which drew a crowd of over 10,000 in the four games played at the Araneta Coliseum. The league's format during the said conference is to give the top two teams after the classification phase an outright quarterfinals berth, while the bottom eight will compete in a wildcard phase, with the winners facing off in the round robin quarterfinals format, joining two foreign teams, the University of British Columbia and a US-led squad. However, the format was criticized after the two foreign teams showed up losing all of their games in the quarterfinals. Aside from this, San Miguel, who had 16-2 record, was eliminated from the tournament.

In the 2004-05 Philippine Cup, Eala changed the tournament format, to avoid top teams being eliminated early. The format would give the top two teams an outright semifinals berth, while the three to ten teams will play in a wildcard phase, with the winners advancing in the quarterfinals before facing the two teams in the semifinals.

[edit] Fil-sham controversy

Eala also made noise during the well-publicized Fil-sham (foreigners posing as Filipinos; only Filipinos can play as locals in the PBA, foreigners play as imports) controversy that has hounded the league for years. In 2004, Eala suspended six foreign cagers because of lack of documents to prove their Filipino blood. This also led to a controversial decision by Talk N' Text to suit up Asi Taulava during Game One of the Philippine Cup championship series against Ginebra. Taulava played for the Phone Pals, that resulted in a win. Two days later, however, the commissioner reversed the decision and awarded Ginebra the win.

In 2005, Eala indefinitely suspend several Filipino-Americans, notably Eric Menk, for failing to secure additional documents to the league on time. In June 2005, after Taulava's citizenship was proven, Eala lifted the ban on the 6-9 center. Later in the year, the commissioner imposed an amnesty act that would gave Menk and Mick Pennisi full authority to return and play for their mother teams.

[edit] Involvement with the national team

In late-2004, Eala and the Basketball Association of the Philippines signed a memorandum of agreement for the pro league to send their players in international tournaments such as the FIBA-Asia Champions Cup, the William Jones Cup, the FIBA Asia Championship, and, if possible, the FIBA World Championship and the Olympics. Eala was given authority to choose then-Coca-Cola mentor Chot Reyes as the coach of Team Pilipinas. However, when the basketball crisis happened in April 2005, Eala sided with the Philippine Olympic Committee, instead of the heavily criticized BAP. Eala also made the constitution for the proposed new basketball body, known as Pilipinas Basketball. As it turned out, the BAP and Pilipinas Basketball were instead ordered by the FIBA to merge into a new body called the BAP-Samahang Basketbol ng Pilipinas, of which Eala is a member.

[edit] Reunion games

In 2003, Eala announced a reunion game between Crispa and Toyota as part of the All-Star festivities at the Araneta Coliseum, featuring past players from both the Redmanizers and the Tamaraws. Toyota won the game 65-61, on the late-game heroics of Robert Jaworski. In 2005, the TM Legends Game was held, in which two teams compromising of the league's 25 Greatest Players will play at each other. The team of coach Baby Dalupan won 96-92, with Allan Caidic named as MVP.

Eala, also played a part in forming the Ateneo-La Salle (Ateneo and La Salle are fierce rivals in the UAAP) Dream Games on December 8, 2005, which pit a group of PBA players and current players from both schools to face each others. The main event saw Ateneo defeating La Salle by three points.

[edit] Eugene Tejada Incident

On May 14, 2006, Eugene Tejada suffered a potential career-ending injury after a nasty fall during a Purefoods-Red Bull matchup. The league was heavily criticized after failing to have an ambulance on standby at the Yñares Center. This caused Tejada to be on the floor for several minutes before being carried away with a stretcher. In a column for the Philippine Daily Inquirer, Beth Celis (a La Salle alumnus) wrote a piece in which claims that Eala was not in the venue and was "probably tired".[1] After the piece was wrote, Eala reportedly complained to Celis for her somewhat poor judgment on the commissioner and also aired his side about his absence with Celis and in a separate article written by Quinito Henson (another La Salle alumnus). This was confirmed by Celis a later column, which accused Eala of having a "bad side".[2] Eala also has not sanctioned Red Bull's Mick Pennisi and Enrico Villanueva (a former player of the Ateneo Blue Eagles) after Pennisi landed on Tejada, both accused of planning to injure Tejada, since "there was no malice on the incident."

[edit] Criticisms

Eala has been criticized by numerous fans for some of the decisions he made during his three-year run as commissioner. Eala was questioned in 2003 and 2004 for inviting ragtag foreign teams in a PBA sanctioned event. Eala was also questioned for the fil-sham controversy while some also questioned his role in the POC-BAP crisis. During his days as commentators, some questioned his way of calling the games on television.

However, some praised the commissioner for his role in the national teams initiative, the new league format, as well as the two reunion games held in 2003 and 2005. His decision to have the league held its annual All-Star Games in the province, pitting the North and South All-Stars, was well received.

The current commissioner has also been questioned for his proposed "3-point dunk" for the 2006-07 season. This proposal drew criticisms from most PBA coaches and basketball purists, who believe that the league should focus on rules applicable to the international game.