No More AOL CDs
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No More AOL CDs is a web-based effort by two IT workers [1] to collect one million AOL CDs. Such discs are commonly sent in the mail or offered in businesses such as Wal-Mart and Barnes & Noble. The website was started in August 2001. As of October 2006, an estimated 400,000 AOL CDs have been collected.[2]
Once the goal is reached, the discs will be returned to AOL in an attempt to "end this wasteful practice while sharing a laugh or two".[2] A BusinessWeek report from July 2006[3] identified another factor which could help to end the practice: AOL appears poised to cutting back on its marketing and branding budget as part of a restructuring designed to move the company from a dependence upon subscribers to a dependence on advertising revenue.
The effort can be seen as an alternative to AOL disk collecting. It may also be unnecessary as AOL ceased CD distribution as of August, 2006.
[edit] References
- ^ What to do with those AOL CDs, a March 2003 CBC News article
- ^ a b NoMoreAOLCDs.com
- ^ Holahan, Catherine. "Will Less Be More for AOL?", BusinessWeek, 2006-07-31. Retrieved on 2006-08-01.
