No Fear
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No Fear is a clothing line that was created in 1989 by Marty Moates and Mark and Brian Simo. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law. [1]
"No Fear" is an expression in common usage in the UK from the 1970s and remains in use today, which indicates reluctance to do something. For example, "You go and tell her." "No fear, she'll kill me!"[citation needed]
No Fear Inc. is still making shirts and other fashion products. It also sells drinks and candy bars under the same brand. The company currently employs about 450 people. Its products are sold at outlets and company owned stores around the world. Professional boxer Manny Pacquiao frequently wears No Fear gear to the ring.
"Fear God" is a Christian spin-off of the line. [2]
[edit] KKK rumour
It has been rumoured that No Fear is in some way associated with the KKK. David Duke, former KKK leader, has made KKK merchandise using "No Fear" as an acronym for "National Organization For European American Rights." This is perhaps an attempt to piggyback off the brand's popularity, but is in no way associated with the brand, as Liam Loughlin vehemently states. [3] Duke claims to have never heard of the brand before naming his organisation.
In February 2000, No Fear Inc., filed suit against David Duke, [4] who has since changed the name of his organisation to European-American Unity and Rights Organization (EURO).
[edit] External links
[edit] Other uses
- "NO FEAR" (all caps) was the name of a professional wrestling tag team composed of Japanese Takao Omori and Yoshihiro Takayama in the late 1990s and early 2000s.
