No. 5 The Film
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No. 5 The Film | |
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Nicole Kidman in No.5 The Film |
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Directed by | Baz Luhrman |
Produced by | Chanel |
Starring | Nicole Kidman Rodrigo Santoro |
Music by | Claude Debussy |
Release date(s) | 2004 |
Running time | 180 secs. |
Budget | $42,000,000 |
No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrman (Romeo + Juliet, Moulin Rouge) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 millionUSD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the U.S.
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[edit] Runtime
The original version after prelimary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cropping has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.
[edit] Music
The main musical theme of the film is the "Clair de Lune", composed by Claude Debussy.
[edit] See also
- Chanel
- Chanel No. 5
- Baz Luhrman
- Nicole Kidman
- Rodrigo Santoro
- Branded content
- Advertising
- Short film