Nikken

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Nikken, Nihon Kenko Zoshin Kenkyukai
Type Private
Founded 1975
Headquarters California, USA
Key people Isamu Masuda, Founder
Toshizo (Tom) Watanabe, Chairman & CEO
Bob Richards, President
Kurt H. Fulle, COO/CFO
Website www.nikken.com

Nikken is an international direct marketing company dealing in wellness products. It was founded in 1975 by Isamu Masuda in Japan as Nihon Kenko Zoshin Kenkyukai.

Contents

[edit] Company overview

The mission stated on the Nikken homepage is to provide the products, business opportunity and support to enable people everywhere to achieve a complete and fulfilled life.

The company is the embodiment of a philosophy - that the way to total wellness is to achieve balance in life. It's more than merely physical well-being; it involves a Nikken concept known as the Five Pillars of Health; a healthy body, a healthy mind, a healthy family, a healthy society and healthy finances.

Nikken was launched with this mission: to provide the products, business opportunity and support to enable people everywhere to achieve a complete and fulfilled life.

Today, Nikken has become a global enterprise - with a continuous track record of more than two and a half decades of success and stable growth.

[edit] Products

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Nikken initially sold products providing magnetic therapy. Their product line has expanded to include air and water filtration, nutritional and weight-management products, and antioxidant cookware.

Nikken has stated that the company is the only company that uses a Bipolar Magnetic Weave. The Company started in Japan when the original owner identified that people who visited the local bath houses felt more relaxed. Recent double-blind research has confirmed the effect of magnetism on the human body (see Weintraub study on diabetic neuropathy).

[edit] Controversy

In 2001, some Nikken consultants brought a case against Nikken alleging that they operate and maintain an unlawful pyramid sales scheme. Every MLM Company has the statement in it that profits are based on individual performance.

[edit] External links


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